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About Me

Born in the boom and raised in the crash, Jorge L. Guerra Jr. has been recognized as a forward-thinking real estate expert as it pertains to digital marketing, serving as a keynote speaker at a number of national and international high-profile industry events. Guerra delivers a fast-paced snap-shot with a blend of humorous anecdotes and solid selling principles that reflects the accelerated industry in which we work and live today.


A dynamic industry thought leader. Since launching his brokerage firm Real Estate Sales Force (RESF)15 years ago, his company has grown significantly with four offices throughout South Florida and over 500 agents. A real estate expert and international keynote speaker, Guerra knew that it was no longer about curb appeal, but rather web appeal. Through the marriage between digital marketing and real estate, Guerra's uber-successful firm and strategic vision catapulted him into success. Most recently, he was named the 2020 Chairman of the Miami Association of Realtors, the largest real estate association in the nation, and the 2021 Global Liaison of the National Association of Realtors (NAR).


Guerra has won several prestigious awards including the LBA “Firm of the Year,” Coral Gables Chamber of Commerce Rising Star Award, and the BASF Platinum award for “Best Broker of the Year” in the division of Personal Achievement for 2006, 2007, and again in 2008. Among his most recent achievements, Guerra was named one of 50 Real Trends Game Changers of 2019, as well as the Top 500 Power Broker Report for RIS Media and The Top 1000 brokerages listed in the 2018 Swanepoel Mega 1000 – among others.

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